Next have continued their track record of early handover with the exciting Culture Kings Parramatta store adding to its growing portfolio of retail projects for international fashion brands.
“Culture Kings are renowned for setting new benchmarks for retail experiences and we were delighted to work alongside them and Bokor Architecture on this project" said Next CEO Joseph Di Girolamo.
The brand is well-known internationally for their DJ hosted retail spaces, which cater for online and in store shoppers of exclusive streetwear, often visited by celebrities and musicians. "Out of our recently completed projects, Culture Kings is the one my kids most like visiting and I must say, I enjoy taking them!" said Next CEO Joseph Di Girolamo.
The store, located at 197 Church Street, Parramatta, is Culture King’s largest offering comprising 950 square metres of retail and 1900 square metres of back-of-house for bulk storage.
The project involved the fitout of the ground floor foyer and the first floor retail space, which required major structural upgrading. A structural steel frame was required for the large circular LED screen, which is visible from all areas of the retail space. Also installed were several LED screen “shoe wall” display cases and a new night club specification speaker system for the in-store DJ booth. An upgrade to the electrical services to support the LED screens was an integral part of the fitout.
Major features of the project include the barbershop, bar, custom basketball court complete with 18k gold net and the installation of the “CK Holy Grails” machine, which contains a number of rare sneakers.
Next also managed the manufacture and installation of bespoke display components commissioned by the client including a custom-made jewellery display case and point of sale.
Next has previously worked with Bokor Architecture delivering Zara's flagship Sydney Pitt Street store followed by Suitsupply's MBA award winning flagship store in Martin Place.